A Consumers' Republic

A Consumers' Republic

In this signal work of history, Bancroft Prize winner and Pulitzer Prize finalist Lizabeth Cohen shows how the pursuit of prosperity after World War II fueled our pervasive consumer mentality and transformed American life. Trumpeted as a means to promote the general welfare, mass consumption quickly outgrew its economic objectives and became synonymous with patriotism, social equality, and the American Dream. Material goods came to embody the promise of America, and the power of consumers to purchase everything from vacuum cleaners to convertibles gave rise to the power of citizens to purchase political influence and effect social change. Yet despite undeniable successes and unprecedented affluence, mass consumption also fostered economic inequality and the fracturing of society along gender, class, and racial lines. In charting the complex legacy of our “Consumers’ Republic” Lizabeth Cohen has written a bold, encompassing, and profoundly influential book. From the Trade Paperback edition.

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Author
Publisher Vintage
Release Date
ISBN 0307555364
Pages 576 pages
A Consumers' Republic
Language: en
Pages: 576
Authors: Lizabeth Cohen
Categories: History
Type: BOOK - Published: 2008-12-24 - Publisher: Vintage

In this signal work of history, Bancroft Prize winner and Pulitzer Prize finalist Lizabeth Cohen shows how the pursuit of prosperity after World War II fueled o
A Consumers' Republic
Language: en
Pages: 576
Authors: Lizabeth Cohen
Categories: History
Type: BOOK - Published: 2008-12-24 - Publisher: Vintage

In this signal work of history, Bancroft Prize winner and Pulitzer Prize finalist Lizabeth Cohen shows how the pursuit of prosperity after World War II fueled o
The Ambivalent Consumer
Language: en
Pages: 314
Authors: Sheldon M. Garon
Categories: Business & Economics
Type: BOOK - Published: 2006 - Publisher: Cornell University Press

A comparative examination of the ambivalence provoked, especially in East and Southeast Asia, by the global spread of American consumer culture.
The Public and Its Possibilities
Language: en
Pages: 368
Authors: John D. Fairfield
Categories: History
Type: BOOK - Published: 2010-03-26 - Publisher: Temple University Press

In his compelling reinterpretation of American history, The Public and Its Possibilities, John Fairfieldargues that our unrealized civic aspirations provide the
Madison Avenue and the Color Line
Language: en
Pages: 328
Authors: Jason Chambers
Categories: Business & Economics
Type: BOOK - Published: 2009-05-22 - Publisher: University of Pennsylvania Press

Until now, most works on the history of African Americans in advertising have focused on the depiction of blacks in advertisements. Madison Avenue and the Color
Consumed: How Markets Corrupt Children, Infantilize Adults, and Swallow Citizens Whole
Language: en
Pages: 406
Authors: Benjamin R. Barber
Categories: Business & Economics
Type: BOOK - Published: 2008-03-17 - Publisher: W. W. Norton & Company

A provocative examination of the effects of capitalism on American culture and society reveals how consumer capitalism overproduces goods, targets children as c
Creating Consumers
Language: en
Pages: 412
Authors: Carolyn M. Goldstein
Categories: Business & Economics
Type: BOOK - Published: 2012 - Publisher: Univ of North Carolina Press

"Home economics emerged at the turn of the twentieth century as a movement to train women to be more efficient household managers. At the same moment, American
Hollywood and the Baby Boom
Language: en
Pages: 352
Authors: James Russell
Categories: Performing Arts
Type: BOOK - Published: 2017-12-28 - Publisher: Bloomsbury Publishing USA

Between 1946 and 1964 seventy-five million babies were born, dwarfing the generations that preceded and succeeded them. At each stage of its life-cycle, the bab
Making a New Deal
Language: en
Pages: 566
Authors: Lizabeth Cohen
Categories: History
Type: BOOK - Published: 2014-11-06 - Publisher: Cambridge University Press

This book examines how it was possible and what it meant for ordinary factory workers to become effective unionists and national political participants by the m
Geschlechtergeschichte, gegenwärtig
Language: de
Pages: 184
Authors: Caroline Arni
Categories:
Type: BOOK - Published: 2007 - Publisher: Böhlau Verlag Köln Weimar