Content Audits and Inventories

Content Audits and Inventories

Successful content strategy projects start with a thorough assessment of the current state of all content assets - their quantity, type, and quality. Beginning with a data-rich content inventory and layering in a qualitative assessment, the audit process allows content owners and business stakeholders to make informed decisions. "Content Audits and Inventories, " by veteran content strategist Paula Land, shows you how to begin with an inventory, scope and plan an audit, evaluate content against business and user goals, and move forward with a set of useful, actionable insights. This practical, tactic-filled handbook walks you through setting up and running an inventory using an automated tool, setting the stage for a successful audit. Specific audit tactics addressed include auditing for content quality, performance, global considerations, and legal and regulatory issues. You will also learn how to do a competitive audit and incorporate personas into an audit. Tips on presenting audit results to stakeholders will help you deliver effective strategies.

GET FULL EBOOK

Author
Publisher
Release Date
ISBN 9781937434380
Pages 154 pages
Content Audits and Inventories
Language: en
Pages: 154
Authors: Paula Ladenburg Land
Categories: Computers
Type: BOOK - Published: 2014-09-12 - Publisher:

Successful content strategy projects start with a thorough assessment of the current state of all content assets - their quantity, type, and quality. Beginning
Content Audits and Inventories
Language: en
Pages: 152
Authors: Paula Ladenburg Land
Categories: Computers
Type: BOOK - Published: 2014-10-04 - Publisher: XML Press

Successful content strategy projects start with a thorough assessment of the current state of all content assets: their quantity, type, and quality. Beginning w
Enterprise Content Strategy
Language: en
Pages: 160
Authors: Kevin Nichols
Categories: Computers
Type: BOOK - Published: 2015-01-02 - Publisher: XML Press

Kevin P. Nichols' Enterprise Content Strategy: A Project Guide outlines best practices for conducting and executing content strategy projects. His book is a ste
Content Strategy, Vol. 2
Language: en
Pages: 135
Authors: Smashing Magazine
Categories: Computers
Type: BOOK - Published: 2015-09-24 - Publisher: Smashing Magazine

A brilliant design deserves brilliant content. Content that is intuitive, compelling and flexible. With the help of this eBook, you will learn to face the conte
Moving to Responsive Web Design
Language: en
Pages: 149
Authors: Inayaili de León
Categories: Computers
Type: BOOK - Published: 2016-08-29 - Publisher: Apress

Redesign your static website into a modern, fully responsive website. As the usage of mobile devices of all shapes and sizes increases exponentially every year,
Universal Methods of Design
Language: en
Pages: 207
Authors: Bella Martin
Categories: Design
Type: BOOK - Published: 2012-02 - Publisher: Rockport Pub

Universal Methods of Design provides a thorough and critical presentation of 100 research methods, synthesis/analysis techniques, and research deliverables for
Universal Methods of Design Expanded and Revised
Language: en
Pages: 272
Authors: Bruce Hanington
Categories: Design
Type: BOOK - Published: 2019-10-22 - Publisher: Rockport Publishers

This expanded and revised version of the best-selling Universal Methods of Design is a comprehensive reference that provides a thorough and critical presentatio
Intelligent Content: A Primer
Language: en
Pages: 147
Authors: Ann Rockley
Categories: Business & Economics
Type: BOOK - Published: 2015-09-25 - Publisher: XML Press

Today, everything is marketing. All of the content we produce affects the customer experience. Therefore, all content is marketing and all content producers are
Undercover User Experience Design
Language: en
Pages: 288
Authors: Cennydd Bowles
Categories: Computers
Type: BOOK - Published: 2010-09-17 - Publisher: Pearson Education

Once you catch the user experience bug, the world changes. Doors open the wrong way, websites don't work, and companies don't seem to care. And while anyone can
Marine Corps Manual, 1949: supply
Language: en
Pages:
Authors: United States. Marine Corps
Categories:
Type: BOOK - Published: 1949 - Publisher: