Marketing Cultural and Heritage Tourism

Marketing Cultural and Heritage Tourism

Innovative tourism industry leader Rosemary Rice McCormick guides the reader through the basics of marketing and tourism know-how for museum store managers and other museum and heritage marketing professionals. Packed with valuable ideas and case studies, you will learn how to build your business in the fast-growing, global tourism market, increase museum visitation and museum store sales, leverage business partnerships and tap into that “drive market” that comprises 85% of US travelers. This valuable resource is a must for all those in the business of connecting people with the cultural wealth of our museums and parks. The book received a 2011 SASI-ONE Gold Award.

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Author
Publisher Routledge
Release Date
ISBN 1315424835
Pages 180 pages
Marketing Cultural and Heritage Tourism
Language: en
Pages: 180
Authors: Rosemary Rice McCormick
Categories: Social Science
Type: BOOK - Published: 2016-12-05 - Publisher: Routledge

Innovative tourism industry leader Rosemary Rice McCormick guides the reader through the basics of marketing and tourism know-how for museum store managers and
Sustainable Marketing of Cultural and Heritage Tourism
Language: en
Pages: 256
Authors: Deepak Chhabra
Categories: Business & Economics
Type: BOOK - Published: 2010-04-19 - Publisher: Routledge

Cultural attractions play an important role in tourism at all levels, and attract huge numbers of tourists interested in heritage and the arts. Cultural Heritag
Sustainable Marketing of Cultural and Heritage Tourism
Language: en
Pages: 256
Authors: Deepak Chhabra
Categories: Business & Economics
Type: BOOK - Published: 2010-04-19 - Publisher: Routledge

The book first explains the dynamics of cultural heritage with its authenticity underpinnings, marketing, and tourism, and proposes a strategic praxis drawn fro
Marketing Cultural & Heritage Tourism
Language: en
Pages: 178
Authors: Rosemary Rice McCormick
Categories: Cultural property
Type: BOOK - Published: 2011 - Publisher:

Cultural and Heritage Tourism
Language: en
Pages: 332
Authors: Acqwon Fuller
Categories:
Type: BOOK - Published: 2018-06-11 - Publisher: Scientific e-Resources

Today, tourism has become one of the largest and fastest growing industries accounting for nearly 700 million people travelling all over the world and spending
Conservation and Promotion of Heritage Tourism
Language: en
Pages: 260
Authors: Srivastava, Surabhi
Categories: Business & Economics
Type: BOOK - Published: 2018-10-05 - Publisher: IGI Global

Culture and heritage tourism provide an important direction in sustainable funding and tourism. Assessing the potential of cultural and heritage assets, includi
Cultural Attractions and European Tourism
Language: en
Pages: 269
Authors: Greg Richards
Categories: Business & Economics
Type: BOOK - Published: 2001-01-01 - Publisher: CABI

This book reviews the cultural tourism market in Europe from a survey carried out in 1997. It analyzes the way in which cultural attractions are produced for, a
Cultural and Heritage Tourism in Asia and the Pacific
Language: en
Pages: 336
Authors: Bruce Prideaux
Categories: Social Science
Type: BOOK - Published: 2013-09-13 - Publisher: Routledge

The Asia Pacific region’s enormous diversity of living cultures and preserved heritage sites has significant appeal to many tourists. However tourism has grow
World Heritage and Tourism
Language: en
Pages: 104
Authors: Bailey Ashton Adie
Categories: Business & Economics
Type: BOOK - Published: 2019-05-16 - Publisher: Routledge

This book provides a comprehensive discussion of the phenomenon of World Heritage tourism through a critical, global perspective that encompasses both supply an
Marketing and Public Relations for Museums, Galleries, Cultural and Heritage Attractions
Language: en
Pages: 384
Authors: Ylva French
Categories: Social Science
Type: BOOK - Published: 2011-06-09 - Publisher: Taylor & Francis

Visitors to museums, galleries, heritage sites and other not for profit attractions receive their information in changing ways. Communications channels are shif