Record Label Marketing

Record Label Marketing

Record Label Marketing, Third Edition is the essential resource to help you understand how recorded music is professionally marketed. Fully updated to reflect current trends in the industry, this edition is designed to benefit marketing professionals, music business students, and independent artists alike. As with previous editions, the third edition is accessible for readers new to marketing or to the music business. The book addresses classic marketing concepts while providing examples that are grounded in industry practice. Armed with this book, you’ll master the jargon, concepts, and language to understand how music companies brand and market artists in the digital era. Features new to this edition include: Social media strategies including step-by-step tactics used by major and independent labels are presented in a new section contributed by Ariel Hyatt, owner of CYBER PR. An in-depth look at SoundScan and other big data matrices used as tools by all entities in the music business. An exploration of the varieties of branding with particular attention paid to the impact of branding to the artist and the music business in a new chapter contributed by Tammy Donham, former Vice President of the Country Music Association. The robust companion website, focalpress.com/cw/macy, features weblinks, exercises, and suggestions for further reading. Instructor resources include PowerPoint lecture outlines, a test bank, and suggested lesson plans.

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Author
Publisher CRC Press
Release Date
ISBN 1134705484
Pages 472 pages
Record Label Marketing
Language: en
Pages: 472
Authors: Clyde Philip Rolston
Categories: Technology & Engineering
Type: BOOK - Published: 2015-11-19 - Publisher: CRC Press

Record Label Marketing, Third Edition is the essential resource to help you understand how recorded music is professionally marketed. Fully updated to reflect c
Record Label Marketing
Language: en
Pages: 410
Authors: Thomas W. Hutchison
Categories: Music
Type: BOOK - Published: 2006 - Publisher: Taylor & Francis

Record Label Marketing provides clear, in-depth information on corporate marketing processes, combining marketing theory with the real world "how to" practiced
Record Label Marketing
Language: en
Pages: 448
Authors: Tom Hutchison
Categories: Technology & Engineering
Type: BOOK - Published: 2012-07-26 - Publisher: Taylor & Francis

Record Label Marketing offers a comprehensive look at the inner workings of record labels, showing how the record labels connect commercial music with consumers
Record Label Marketing
Language: en
Pages: 472
Authors: Clyde Philip Rolston
Categories: Technology & Engineering
Type: BOOK - Published: 2015-11-19 - Publisher: CRC Press

Record Label Marketing, Third Edition is the essential resource to help you understand how recorded music is professionally marketed. Fully updated to reflect c
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Language: en
Pages: 262
Authors: J. S. Rudsenske
Categories: Music
Type: BOOK - Published: 2011-08-01 - Publisher: Schirmer Trade Books

An indispensable step-by-step guide to releasing your own records and beginning a working independent label. Since the boom of homemade records and independentl
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Language: en
Pages: 286
Authors: Daylle Deanna Schwartz
Categories: Music
Type: BOOK - Published: 2003 - Publisher: Watson-Guptill Publications

An updated guide to becoming a music mogul explores alternative markets for all musical genres, utilizing the power of the Internet and offering suggestions for
The Music and Recording Business
Language: en
Pages: 448
Authors: Geoffrey Hull
Categories: Business & Economics
Type: BOOK - Published: 2011-06-23 - Publisher: Routledge

The Music Business and Recording Industry is a comprehensive music business textbook focused on the three income streams in the music industry: music publishing
Billboard
Language: en
Pages: 108
Authors:
Categories:
Type: BOOK - Published: 1999-01-23 - Publisher:

In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Bil
Record Label Marketing, 3rd Edition
Language: en
Pages: 472
Authors: Clyde Rolston
Categories: Consumer behavior
Type: BOOK - Published: 2015 - Publisher:

Record Label Marketing, Third Edition is the essential resource to help you understand how recorded music is professionally marketed. Fully updated to reflect c
Making and Marketing Music
Language: en
Pages: 208
Authors: Jodi Summers
Categories: Business & Economics
Type: BOOK - Published: 1999 - Publisher: Allworth Press